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How the shop began

Brownie’s Dog Boutique was – and is – inspired by Brownie, the town dog of Daytona Beach, but we didn’t know it at the time that the idea of opening a dog boutique on Dayton Beach’s Beach Street was first hatched.

While looking for a house on Daytona Beach’s Beachside, we kept noticing the foot traffic down Beach Street as we pass by on our way over the International Speedway Bridge. So we decided to explore.

Immediately, we noticed the people walking dogs as well as the many shops and restaurants, that’s when I told Alvin that this would be a fantastic location for a high-end dog boutique like those found in New York or San Francisco.

A few weeks later, we stopped into Sisters, a hip, Beach Street home store specializing in furniture made from reclaimed materials. We loved the style of the shop and struck up a conversation with the owners and mentioned the idea of opening a dog boutique. Fred, one of the owners, thought it was a fantastic idea and suggested that we look at the shoe boutique two shops down the street. Unfortunately, the shoe boutique was closed that day, but we could see that the space had good bones.

Weeks went by and an article by Jane Davis appeared in the Daytona Journal Online, detailing the history of Brownie, the town dog of Daytona Beach. I read the article and decided to visit both Brownies graves, one in the park right very near the shoe boutique and the other at the post office a few block away. As I passed the shoe boutique, a “for rent” sign was being hung in the window. I called the number on the sign, toured the shoe boutique, and walked over to Brownie’s grave (the one in Riverside park).

Then I called Alvin and Brownie’s Dog Boutique was born.